Following a content marketing strategy well can result in a boost in your website traffic. It is also an excellent way to drive conversions. Following a report by the marketers, if done correctly, content marketing can boost your brand engagement by approximately seventy-eight percent. Content marketing is also pivotal because of the large population available online. Following research by Pew Research, roughly twenty-six percent of adults in America are always online.
Also, the Statista report suggests that the global online audience is now approximately four billion. Despite that, unfortunately, not every brand is capable of reaping the content marketing benefits. There is still only a few brands that can convert the content into a revenue generation stream, while for most of them, the content is somewhere phased out in this expansive world of the internet.
Are you one of those businesses who believed that they created top-quality content but haven’t been able to get conversions from the content? If the answer is yes, it is probably because there is a problem with your content marketing strategy.
Always remember, regardless of good your content is, if it fails to achieve the requisite marketing goals, it is no good. To fetch a higher customer response from your content, you must have a definite content marketing strategy.
Here, in this article, we will discuss some tips and tricks that can help you build a result-oriented and compelling content marketing strategy. Let us get started and address these tips one by one.
Know your audience
Often the biggest content marketing mistake that marketers make is they do not know who their audience is. Consequently, they end up creating content, which is not in line with what their audience likes. So, before you begin creating content, you must find out who your online audience is and then match the audience’s search intent to your content strategy.
‘If you create content to keep your management happy, you are making a major mistake. Such a content marketing strategy is bound to fail and will never yield the requisite results,’ comments Melina, an online educator who offers jewelry making classes online.
So, what should you do? Move to point number 2.
Create a buyer persona
Having a content buyer persona is indeed one of the best places to start. Under this, you have to vividly define who you are writing for and the intent behind it. You can include all the current and potential customers and the industries that you wish to cater to. Also, bear in mind that one organization can have several different buyer personas.
Have a captivating headline
‘In most cases, your headline alone can decide whether your audience will read the rest of your piece or not. If the headline is not powerful enough, it will not spark your reader’s interest. Consequently, it will fail to achieve the results that you are possibly expecting from your content,’ comments Daisy, an online reviewer who did the best flushing toilets review.
We agree with Daisy on this. Thus, it is necessary to ensure that the content headline you create must be catchy. But, in an attempt to create a click-bait headline, it does not mean that you sway the audience into thinking something that your content does not offer. Therefore, always write the correct but captivating headline.
Have a plan
‘A quintessential aspect of a successful content marketing strategy is having a plan. For this, you need to create a content calendar. It is more like an editorial calendar for those physical publications. This calendar can be your guide to telling you what to publish and when to publish. Do not forget to include some special dates here, such as major events or the holidays you want to target and relevant to your niche.
Also, be flexible in the planning. There should be some blank spots to incorporate some trending topics and a few relevant but unpredictable events. These things happen last-minute. So, you cannot plan for them in advance,’ comments Marie, an online reviewer, who did the review for the best fish finder under 500.
Well, we agree with Marie on this. Having a calendar can be pivotal for your content’s success. Also, in addition to including what and when you are posting, you also should note where you have to make the post. You can also have a multimedia strategy and outreach, such as PR and guest posting.
Finally, consider all the distribution channels that you can utilize for your content marketing strategy.
Run a content audit
‘Typically, when someone speaks of content, they think of the blog posts only. However, a successful content marketing strategy is inclusive and ventures into different kinds of content pieces. But, of course, you do not have to venture into all of them.
So, do a trial and error method, and see which forms of content work best for you, and then you can build on them over time,’ comments Eric, an online reviewer who did the best trimmer for balls review.
Let us understand what Eric is saying with an example. So, if you have been creating blogs for a while, try to add another medium of content, such as eBooks, to attract a wider audience. At the same time, if you have been in the running for some time now, you should review the analytics from last time to know what forms the best work for you.
Then decide what all can be done more to materialize your goals. You can also keep a tab on the forms that work best for your competitors.
Be careful with the SEO
When you create content, ensure that your content utilizes the best SEO practices, which ensures that your content ranks well on the search engine and shows up when your audience searches for a phrase that matches your content.
For this, you need to include the right set of keywords. However, do not overstuff your content with keywords. Also, use some reliable sources when you extract the information for your content. This will add to the credibility and the readability of the content. Also, ensure that the content that you create is 100% original.